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Peer Review 3 – The Honest Skincare Guide

If you’re interested in skincare or new to skincare and wish to get honest product reviews and recommendations, tobi’s routine is the place for you.

Design and content

Tobi uses the Savona Theme which has a minimalistic and chic design. I like that she uses a simple design where there aren’t many distractions, my focus goes directly to her content when I clicked onto her website. There are plenty of white spaces to balance out the heavier focus. It’s comfortable to browse through her website, not only because her content is interesting, but there’s also a unity of design present on her website. The colours she used on her website is mainly black and white, even for the photos she picked, they are all in white backgrounds. This makes the whole blog looks harmonic and clean due to the consistency of colour. The only colours that appeared on the website are the photos of the beauty products. This allows the content to stand out and it’s the first thing that catches my attention when I read through her blog.

Tobi’s blog is user-friendly. She clearly listed out the categories in her main menu, which is very accessible for users. There are search, recent posts, recent comments, archives and categories on the sidebar. I could easily navigate and search for a particular post.

Content

Tobi always includes an excerpt, so readers will know what the post is mainly about before clicking into it. Reading through her posts, she always includes some skincare tips and her experiences, it makes readers feel relatable. I like that there are three related posts on the bottom of each post which I think can make the website more engaging and attract readers to stay longer on the website.

Audience

Tobi’s blog is a place for people who are interested in skin care and are looking for honest reviews. She shares good recommendations for products that are suitable for young girls and don’t have specific skin concerns. There are plenty of beauty bloggers out there but I think what Tobi did to stand out from the crowd is that she includes her first-hand experiences and reviews for her audiences.

Many of the beauty reviews on YouTube are usually sponsored content, viewers thus don’t know whether the products are really that worthy or are that just for the sake of earning money, as many influences nowadays rely on ad revenue to keep their blogs/channels going. In one of the weekly readings – The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes by Shelby Carpenter, she mentioned that online revenues have a huge impact on both big and small sites. Using ads is one of the common ways for websites to reach their target audiences. Reading the ad-free tobi’s routine, I know that all her content are truthful and reliable. When influencers nowadays rely on ad revenue for a living, they do not enjoy the autonomy that Tobi enjoys, where she can write about anything she likes.

Last week, we had Monique Sherrett from Boxcar Media TBC sharing about marketing, monetisation, audience and analytics. She talks about the SMART objectives and the customer journey.  I will share about my customer journey as a visitor to Tobi’s blog.

  1. Awareness – I know about this site because of PUB101. I think it would be great if Tobi can include her social links on the blog as well, such as Instagram and Facebook. I think it will increase the site traffic if she includes her website in any of her social networks. I’m sure people are interested in beauty product reviews!
  2. Engagement – There aren’t many comments on her blog posts but I can feel that Tobi is working hard to connect with her audiences. She uses “I” and “you” quite often in her blog post, like in the What’s exfoliating, she reminds audiences about the cautions of using scrubs. The way she writes make readers feel like we’re close to her, even if we don’t really know her in person. I think this is a good way to interact and bring her readers closer to her life and style.
  3. Retention – I definitely had a great first experience and I will definitely return to this website in the future. Keep it up! 🙂

Overall, it is a website worth visiting and I look forward to seeing more beauty tips from Tobi!

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